When you are promoting a new business, launching a new line of products, or advertising an event, a business flyer is the perfect medium to reach your audience. It’s economical to produce, versatile, and can be tailored to the exact audience and message you want to reach and promote.
Since the main purpose of flyer printing is to attract attention in a simple and effective way, it makes sense to look at ways of making sure this is as effective as possible. A flyer is not necessarily going to be a permanent work of art or design that people will keep, but that doesn’t mean that leaflet printing and design has to be boring. Here are some tips for designing a flyer that looks great and fulfils its main purpose – promotion and brand building.
1. Pay Attention to Your Words
Before you can think about making a flyer look amazing with excellent design, you need to focus on what you want your flyer or leaflet to say. It is a very good idea to focus on one message in one flyer. This means that your audience is not overwhelmed with information, and that you get your message across more effectively. Keep the information in the flyer clear, precise, and concise. Make sure that whatever you want to write is easily readable in just a few seconds or minutes.
2. Go For Bold
Your information should be very easy to see and read. Use a large font size and a bold font, and make sure that your essential information is included on the flyer so that it is immediately accessible.
3. What You See….
Apply the WYSIWYG principle – what you see is what you get. For example, if you are selling something, put an image of it on the leaflet. If you are advertising an event, put a photo of the event on the front of the flyer. People like to immediately link what you are talking about with an image – it is how minds work and how people remember things.
4. Use the Grid Principle
Since a leaflet is automatically going to be limited in terms of space, you need to be organised and precise with how you use the space. The traditional column layout of text may not work so well on a flyer. Use the grid layout to arrange different text and design elements in an eye-catching way on the flyer. Take a look at grid layouts on the internet when you are planning your business flyer design. You can even use grid layouts that take a creative spin on the traditional block set-up, utilising diagonals and irregular sections on the leaflet.
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