Several years ago, there wasn’t much need for investing in reputation management. But times have changed, and in 2019 it is essential for a business to focus on maintaining a positive reputation. When customers view your company in a positive light, they are more likely to purchase your products and services.
Remember what happened to Nike several months ago in regards to NFL athlete Colin Kaepernick? If you’re not familiar with this, look it up. Even though this huge corporation has been in the business of making shoes since the 1960’s, its sales plummeted drastically as soon as this scandal broke.
The same thing happened to Food Network star Paula Deen. Her reputation hit an all-time low after a story was released about her unfortunate use of racist lingo during one of her broadcasts. And guess what? This incident happened decades ago, but even so it tarnished her reputation completely.
Bad publicity isn’t the only thing that can hinder an individual’s or a company’s reputation. There are plenty of reasons to hire a reputation management consultant. Here is a list of 4 things a reputation management service can do for you business.
Website building and content development
Having a website for your business is obviously crucial in today’s world. But you shouldn’t just focus on having one, you need to also make sure it looks professional and is easy to use. A reputation management consultant can help you build a website and ensure that it is user-friendly as well as aesthetically pleasing.
In addition to helping you create the website, certain services can also assist you in creating original content that your customers will be interested in reading. Even if you are selling a product, it is smart to have a blog section within your site and regularly upload posts. This will not only increase traffic to your site, but also give you the reputation of being a reputable source of information.
Search engine optimization services
Optimizing your ranking on Google is another key factor in building up your company’s reputation. This practice is called SEO, or search engine optimization, and businesses around the world are investing big money into SEO services. When you rank high on Google, your website will get tons of clicks. These clicks are typically translated into future customers.
Social media account management and marketing
If your company isn’t utilizing social media, it’s time to start. Facebook and Instagram are amazing marketing tools for your business, but these platforms are also a great way to build trust with your customers. A reputation management agency can help you step up your social media game. They specialize in making frequent relevant posts and quickly responding to comments made on your social media pages.
This isn’t offered by every reputation management company, but the top ones will provide lead generation services. What this means is that they will gather and analyze data on your potential customer base. These potential customers are called “leads” and they are essential to running a business. Without identifying your potential leads, marketing your product is extremely difficult.