It doesn’t take a rocket scientist to work it out, but without promoting and marketing a business is largely nothing. Don’t talk about your product or what it is that you offer people? Don’t expect to be making rocket-like sales.
But sales are the number one thing your business needs to survive. Marketing and promotion are the cornerstones from which most successful businesses operate and the one of the most important things you should focus hard on doing. Stuck for ideas on how to do that better? Check out the following five pointers.
Making forays into the hectic world of social media is one of the key ways businesses are helping to promote themselves in this day and age. Engaging with users in discussions that fit around your business niche, helping people answer questions and providing well-researched and reliable information are all positive ways of gaining traction on platforms like Twitter and Facebook. Start making more of a conscious effort as to how you use these channels today and you might find getting noticed suddenly becomes a lot easier.
Attending a trade show with the aim of promoting your business or service to the people in attendance can really help further brand recognition and get the word out about what you can offer. Be strategic in how you choose to present at a show. Spend time and attention on the details that help make up your portable display, go over what the most fundamental points are of your business that you wish to communicate and have something to show potential prospects who engage with you.
Come up with a regular strategy that involves giving high-value prizes away to people whether through entering competitions or surveys. Not only does this help create buzz around your company but it also has the benefit of attracting new people to take notice of your brand in the hope that they stand to win something great. If you can tie prizes in with the brand or the business, even better. That way you build up even more publicity from prize winners giving testimonials and referrals from the prize itself, thus feeding back positively into your business.
Made connections with extensive lead lists that you could tap into to find prospects and promote your product to a whole raft of new people? Jump into collaboration. Ask that organisation for the opportunity to cross-promote your product or business, having them talk about your offer to their customers and vice versa. This takes the sting out of drumming up a list of potential leads for yourself, while also cementing your relations with other business owners for potential partnerships in the future.
Paying closer attention to digital promotion is another great way to gain visibility. Perhaps look into Google AdWords and invest a little money into pay-per-click advertising. As people search for particular terms your brand or business appears as a promotion on their list of results. Hugely beneficial for finding leads likely to convert as you’ve already established that they are searching for solutions to a problem by using search itself.
Promoting your business better takes time and effort but the pay-off is more than worth the trouble. Hopefully the aforementioned pointers can help you reap greater results than you’ve already been getting.