For as long as we’ve known the term ‘technology’, it has been associated with change. Whilst there can be minor changes which impact and affect certain industries, there can also be major advancements that can cause widespread transformations. If we look back at the impact technology has had on users, we can see the attraction it has had to ensure that users are up to date. Technology changes are usually on a larger scale, and require the expansion of features within systems.
The business world is always hit the hardest when it comes to technology changes as they can often mean the complete renovation of a process or even an entire industry.
Due to the fast growth of the mobile technology industry, companies are now able to monetize more than ever before. Previously, customers would have had to physically visit shops and businesses to pay for items and services. As technology progressed, phone payments and orders came into action, and then we had online purchases. As mobile devices started to evolve, smartphones and tablets were able to offer companies another platform to generate their sales in a more secure manner.
Social Media & App Interaction
Social media and mobile apps now allow brands to interact with their customers on a more frequent basis, offering events, vouchers, products and company insights. We know how large of an impact that social media has, especially with more visible business offerings that are made possible due to technology. Companies previously may have invested in PR opportunities, whereas now they are investing in mobile app development to get an insight into their demographics habits. With the fast-growing nature of this industry and the need for app developers rising, brands can now ask and answer their customer’s questions and get quicker results.
For businesses today, the only way to stay ahead of competitors and to really know how your marketing campaigns and business is doing is through up to date user data. It is now possible to insert tracking codes into websites and apps that are able to record customer interactions and habits, as well as spending and viewing trends. This data is able to be reviewed and analysed when needed and provides invaluable company insights that let you know what things are going to plan, and which things aren’t. This way, you can alter your plans accordingly.
Through technology, we are now able to be connected 365 days a year, 24 hours a day. We’re able to transfer data and send emails within seconds, making sales and communication instant. This is not only good for your customer base who are able to access your products and services instantly, but for you as a business as you can make sales even when you’re closed. Businesses must keep up, otherwise, they will fall behind and lose customers.
With technology showing no signs of slowing down, processes are continually changing and evolving. With the increase in the need for business services to be available instantaneously, this will undoubtedly have an effect on the way in which technology changes. With businesses becoming more web and tech savvy, the focus on UK app development is growing and is steadily increasing.