As the years continue, more people recognize the power of parlaying their expertise into a blog business. At one point, blogs used to be recognized as web diaries and people mainly documented for personal fulfillment. Fast forward a few years and many people are using blog businesses to retire their spouse, fulfill their passions and earn a wonderful income. Even though tons of people are currently doing it, there are even more who are skeptical. It’s time to push the skepticism to the side and consider these few steps to take your blog from a personal diary to a thriving business.

1. Purchase a website.
There are lots of sites where you can purchase domain names and host your own website. Even though dealing with website building, HTML and coding can be a pain, owning your own website as a business owner is important. If you don’t want to do that dirty work, hire a developer and designer to make your website look right.

2. Create an editorial schedule.
Once your site is up and ready, decide what your niche and what topics you’d like to cover within the niche. Make sure there is a strong sense of cohesion. People need to know why they’re visiting your site. Furthermore, it’s important to develop your content. People need something to read when they visit your blog.

3. Implement the right marketing strategies.
Just like it’s important to create the content, it’s equally essential to get the content in front of the right eyes. This is when it’s time to implement marketing strategies that will help you find your audience and create an on-going dialogue with them. There are many marketing strategies to consider like email marketing, social media marketing and content marketing. It’s up to you to figure out which option works best for you. It’s also great to consider using more than one strategy for success. For example, every online business owner should maintain an email list. This is a direct way for you to communicate with your exclusive tribe. However, it’s good to use content marketing or SEO marketing strategies so that people can find you and eventually join your email list.

4. Monetize your platform.
If your business isn’t making money, it’s time to readjust and take a cold, hard look at what’s going with your plan. For a business to be successful, you can’t forget about making money. Find ways to monetize your blog. You can sell digital products, physical products and services. Since your blog also serves as a place to complete transactions, it’s important to maintain a section of the blog that’s solely dedicated to shopping. With the right software, anyone can successfully build an ecommerce website.

As long as you build upon these four foundational tips, your blog business will be able to grow leaps and bounds. As time goes on, you’ll figure out more strategies you should implement. Don’t be afraid to learn and be consistently excellent. The rewards will be worth the effort.

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