Having a successful experience at the next trade show depends on how much you plan, the materials that you use, and the attention that you give to small details that make a big difference in your performance. The entire show begins with the planning stage that should start at least three months before the date of the show. Knowing how to plan and what to take are the keys to being comfortable and prepared to do the best job that you’ve ever done. Let’s take a look at some of the steps to take as you prepare for your next trade show presentation.


  1. The first step should be to set your goals and objectives for the trade show that you are attending. You may want to include targets for the amount of sales you expect to generate, the number of contacts that you want to make, and the colleagues that you hope to meet during the show for networking purposes.

  2. Next, think about the materials that you want to give to visitors to your booth; decide if you want to include brochures, flyers, and business cards that all provide more information about your company and your products.

  3. When it comes to dressing your booth, specialists such as http://www.rollerbannersuk.com offer lots of advice so that you can find the type of banner that best suits your needs. Ask the professionals to help you with your message, font size and type, colours, and the size that you need. Make sure that your logo is included somewhere on your banner so that visitors will begin to associate it with you and your services.

  4. Make your booth selection as soon as possible; getting the booth that is in the midst of a high traffic area will help you to achieve your goals better than a booth stuck in the back corner. The good booths go quickly, so make your selection as soon as the options become available to you.

  5. Equip your booth with the latest technology but have a back-up plan just in case something doesn’t work properly. Take an extension cord, plenty of water to drink, and include paper towels, Kleenexes, and garbage bags to make life in the booth easier and more comfortable. You may also want to take some snacks so that you won’t have to leave the booth and perhaps miss an important visitor who would develop into a major client for your company.

After the trade show has ended, it’s imperative that you do follow-up communications with the contacts that you made during the activities. Use some of your marketing materials, connect with emails, and don’t forget to use old fashioned telephone calls to remind clients who you are and the quality goods and services that you can provide to make their lives easier.

Planning for a successful trade show gets you off to a good start for meeting and making new friends who are sure to become loyal clients for your business.

Image courtesy of Stuart Miles/FreeDigitalPhotos.net

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