Running a restaurant business can put you in a very competitive market. No matter where you are located, and what kind of clientele you are most interested in attracting, as a restaurant owner or manager you need to stay ahead of your rivals when it comes to marketing and making your business as appealing as possible to people.
Going Kosher To Attract More Customers
One way you can make your restaurant, cafe or bar appeal to wider section of the local community is by having your food certified as being suitable for niche markets. A market that it makes sense to appeal to in a lot of communities is the kosher market. There are thought to be around 10 million people in the USA who keep kosher for religious reasons, and a further 3 million who are not Jewish but buy kosher products for other reasons, for example Muslims who buy these products because they also adhere to their laws of halal, or people who simply believe kosher food is healthier or more hygienically prepared. Some vegetarians and vegans are also more likely to go to places that serve kosher food, because while kosher does not forbid meat, almost all vegan dishes are kosher, and this means kosher places tend to have more options that they can eat. Vegetarians and vegans are thought to account for 3% of US adults.
How Close To Kosher Are You Already?
For it to make sense to apply for kosher certification from somewhere like Earth Kosher, you need to either already be making kosher food, or be willing to make some changes either to your menu or your kitchen and storage processes so that some or all of your dishes are compliant with kosher law. For some restaurants this makes sense more than for others. If you specialize is seafood, for example, you will have a hard time because the only kosher seafood is fish with scales and fins – so no calamari, lobster, shrimp or oysters. Equally, if your signature dish involves bacon, you’ll also probably not be willing to make the changes that would be necessary – the only meat kosher eaters can have comes from animals that chew the cud and have cloven hooves, which in the Western diet means cows, sheep, goats and venison.
However, if you are, for example, an Indian restaurant and the only meats you serve are chicken, lamb and fish, then you may find it easy to make your menu and kitchen compliant. Equally, if you would only need to make some small changes, for example replacing all the cheese you use with kosher cheese, then it could well be worth it.
What To Do If You Want To Get Kosher Certified
Read up on the kosher laws relating to your menu and kitchen procedures, and work out if you need to make any changes. Once you think you are ready, contact an organization that offers kosher certification, and they will evaluate your business and make further recommendations or award your kosher status.
Kosher can be a great way to win more customers, and for some businesses it doesn’t actually require a lot of change.