Bags, boxes, cans, tubes, wrapping, barrels, to name but a few. There is a multitude of packing for products, and choosing one for your product is not always straight forward. Product packaging is not only a fundamental part of how your product is displayed and protected, but also shaping customers’ perceptions towards your brand.
The following tips will help you choose the correct packaging for your products, irrespective of what they may be.
Size and Shape
An increasingly complex element, as more packaging options become available. Nevertheless, the approach remains the same: your packaging needs to be of an appropriate size and shape to suit the product. Is your product liquid, powder, heavy, or organic? Source packaging that will be a logical fit for your product.
On top of this is the simple ergonomics of the packaging. The easier it is for customers to use, carry, and store your product packaging, the happier they will be. This applies to you too. As a company, the ease and safety of transporting your product is hugely important. There is nothing more infuriating than seeing your products that looked so beautiful at the factory appear crumpled and misshapen on display or after delivery.
The material you choose for your product straddles the line of form and function. On one hand it plays a part in influencing brand quality, but the functional side is simply protecting the product. There are factors beyond protecting them during transportation. For example, a product may need to be kept from moisture or air, in which case, the packing would need to be properly sealed. There are companies out there like The Packaging Lab who specialize in custom, flexible packaging for example. Read this article of theirs for more information: https://thepkglab.com/blog/34/the-origin-of-the-soda-can-a-genius-packaging-innovation.
Your packing also needs to work visually to simultaneously suit the product and attract your target market. If your item is boutique rather than bulk, elegance is a larger factor of influence. Therefore, you would likely choose packaging such as aesthetically pleasing jars, stylish sealed bags, or something very minimalist.
Additionally, you need to take into account if your product is being sold in stores, or online. If it is being sold predominantly online, focusing on protecting your product during delivery is very important.
Going hand in hand with image is knowing how much information is to be displayed on your product packaging. Once again, this comes down to the type of product that it is, and matching the type of packaging to it. Will your product come with instructions on the packaging? Will it require nutritional information? How much do you want to inform your customers about your brand on the packaging? Questions such as these will help you ascertain how much information you need or indeed want to put on your packaging. Ultimately, this will help you correctly match your packaging with your product.
All these considerations when choosing packaging can evolve into a very trying task. But do your research, there are packaging companies who know the struggle and offer solutions.