The nutritional supplement industry is highly competitive and growing constantly. With the right product and marketing efforts, successfully breaking into the market is possible. Check out these Supplement Marketing Strategies to Boost Revenue.
Strong Product Descriptions
There is a product for almost everyone in the supplement market. The key to succeeding in the supplement market is to stand out with strong product descriptions. Consumers of health and wellness products are conscious of what they are ingesting and pay close attention to a supplement’s contents and effects. Thoroughly describing the ingredients found in a supplement shows transparency and builds consumers’ trust.
Show what differentiates your supplement from what’s already on the market. Focus on marketing to a unique audience that will benefit the most from your supplement. Tailor your marketing efforts to capture the right attention and build a focused marketing campaign that will help generate sales. If you concentrate on a specific group of people that is actually likely to engage with your product, you’ll see greater success than if you market to the more general population.
Upgrade Label and Packaging Designs
It might be sad but it’s also true: Most shoppers judge a book by its cover, and you can’t blame them. Consumers are drawn to attractive, eye-catching labeling and packaging. Before taking on label and packing design, do some market research on how competitors present their products. Are there certain colors, fonts, or key phrases that appeal more to your target customer base? Your product may be similar to other brands, but it needs to stand out next to other products on the shelf.
Supplement manufacturers can create customized products for companies to sell under their own name. Working with private label supplement manufacturers gives the peace of mind that products are made using good manufacturing practices (GMPs) with high-quality raw materials that are labeled according to Food and Drug Administration (FDA) regulations.
Makers Nutrition is a B2B vitamin and supplement manufacturer that provides manufacturing, supplement label design, packaging, and order fulfillment. Their team of professionals specializes in customer service, product management, quality control, graphic design, information technology, and laboratory science. Makers Nutrition knows that strong packaging design is a combination of aesthetics, the materials customers interact with, interaction warnings, and the customer’s experience opening the product.
Part of researching the market is creating a Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis. Creating a SWOT analysis helps companies determine their position in the marketplace, whether or not they can succeed, and how to implement better marketing strategies.
WorkBoard provides companies with OKRs software that puts objectives, results, actions, and decisions all in one place. Companies can align and localize OKRs, measure results objectively, automate business reviews, and get operational visibility. WorkBoard also has native integrations with existing systems and apps. The philosophy behind SWOT analysis and other similar goals practices is to set actionable goals that can be obtained. When overthinking the big picture, it’s possible to get overwhelmed and shut down. By setting smaller (and sooner) goals for yourself, you’re more likely to succeed in the long run.
Never underestimate the power of earned media, or digital word-of-mouth advertising. Connect with influencers within your niche industry and have them review and talk about your product on their social media outlets. Word-of-mouth is one of the most effective ways to gain new customers, and social media influencers have the ability to make or break a new product.
Show your strength as a budding supplement company by building your reputation. If your company takes pride in using premium, naturally sourced ingredients, and an ethical manufacturing process, highlight this. Take advantage of customer testimonials and always encourage customers to leave reviews.